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Japan: Toyota to spinoff Prius into separate brand

Toyota has confirmed it will spinoff Prius into a separate brand. The main goal it appears would be to bring down the price of hybrid gas/electric vehicles.
Source: Nugget.ca

Toyota May Make Prius a Brand and Widen the Model Lineup

ANN ARBOR, Mich. — Toyota Motor may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup, the head of Toyota’s American sales division said Thursday.
Source: NY Times