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Self-driving taxi startup Voyage hints that its rides will be free—and potentially supported by ads — Quartz

When you hail an Uber or Lyft, you’re expected to pay for the ride. It’s how things work in the physical world: You pay for a good or service.
But on the internet, not so much. Companies like Facebook and Google can sell your data and attention to advertisers, which supports the free services we use everyday. You’re still paying for the service, but you just don’t need your credit card.
Oliver Cameron, CEO of self-driving taxi startup Voyage , suggested last night on Twitter that his company would pursue a similar model, where transportation is free or exceedingly cheap—and then hedged on whether he was pursuing an ad-supported model.
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