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BYD Seeks to Channel Tesla’s Model 3 Buzz With Brand Focus – Bloomberg

BYD to focus on brand appeal as top priority in next 2-3 years
Buffett-backed carmaker to unveil new model in Beijing Monday
BYD Co. will make improving its brand image the top priority for the Chinese electric car maker, as Tesla Motors Inc.’s success in attracting tens of thousands of reservations for its new Model 3 underscored the importance of star appeal.
The maker of the Qin, Tang and Song models, named after three Chinese imperial dynasties, will focus on branding in the next two to three years so that there’s better recognition of the company’s technological leadership, said Stella Li, BYD’s senior vice president. The Shenzhen, China-based company is perhaps best known globally for the investment by Warren Buffett’s Berkshire Hathaway Inc. in 2008.


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