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Can China Be the Answer to Nissan Motor Co.’s Electric-Vehicle Dilemma?

Jun Seki, head of Nissan’s (NASDAQOTH: NSANY ) Chinese joint venture with Dongfeng Motor, has recently told Bloomberg that “China is serious about pushing the adoption of new-energy vehicles, and no other country can compare with the subsidies that it’s giving out”. This aptly summarizes the situation at the Middle Kingdom where the government is battling alarming air pollution levels that have followed the waves of urbanization.

Automakers from all around the world are sensing enormous opportunity in the Chinese green car market that has triggered the start of a fight for market share. Nissan, with highest market share in the global electric vehicle space, is obviously at the forefront of action. Let’s take a look at the company’s playbook.


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