BMW has delivered the very first i8s to customers on home soil, presenting the hybrid sports cars at a special ceremony. BMW's German Head of Sales and Marketing, Roland Krüger, declared: “In November of last year, we welcomed the first BMW i3 customers here at BMW Welt. Today, we are continuing the BMW i success story with the first eight BMW i8 customers worldwide. As ‘the first of a new era’, the BMW i8 combines the sustainable design of a carbon-fiber body with a powerful plug-in hybrid." With these maiden deliveries, BMW has beaten Audi in launching the the firstproduction model with laser lights, something the four rings was hoping to achieve with the recently unveiled R8 LMX.