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ATOS announces the first electric car with Augmented Reality developed for the Bollore Bluecar – MarketWatch




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(Thomson Reuters ONE via COMTEX) — Paris, 3 June 2014. Atos, an international IT services company, launches the first application of Augmented Reality for the electric car. Developed in partnership with the start-up Diotasoft, the solution has been designed for the sales forces of Blue Solutions, a Bollore Group subsidiary, as a tool to aid the marketing of Bluecar, the Bollore electric car, and the expansion of car-sharing services throughout the world.

Augmented Reality superimposes, in real time in a 3D environment, virtual items over real-images, thereby offering the user the possibility to become immersed in a new mixed environment and to transform and improve his/her experience. The Augmented Reality applications are of interest to multiple sectors such as tourism or media, and also increasingly to industry, health, education and research., as learning, business intelligence or support and maintenance tools, etc.

Serge Amabile, Sales Director at Blue Solutions: “Developed for a tablet, Atos’ Augmented Reality application enables our future customers to easily observe the specific advantages of Bluecar, its electric battery with its dynamic recharging system, and all the reservation and personalised services which are part of any car sharing service. Our partnership with Atos, started in 2012 when Atos launched the first 100% electric corporate car fleet, which have subsequently been adopted by numerous public and private organisations. This is a new development which is going to help us conquer new customers across the world. ”

Steve Peguet, Innovation Director at Atos France: “We are pleased to supply this new state-of-the-art Augmented Reality service to Blue Solutions sales teams today. This technology and its associated applications will progressively revolutionise the perception of our environment and the manner of interaction with it. Inspired by Atos’s Scientific Community, this innovation expresses our constant desire to help our customers to reinforce their performance and to reinvent their growth models.”

Atos has presented the new solution to the public at the launch of Blue Indy, the new car-sharing service in Indianapolis by the Bollore Group. The solution can already be seen at the Atos Business Technology & Innovation Center (BTIC) on the Bezons campus, and will soon be available at the Bollore Group’s showroom. The BTIC is a technology lab, a customer services and executive briefing centre, which provides the opportunity to our customers and partners to experiment with and trial solutions that will help them succeed professionally, technologically and organisationally.


About the Bollore Group

Founded in 1822, the Bollore Group is one of the 500 largest companies in the world. Listed on the Paris Stock Exchange, the majority interest of the Group’s stock is always controlled by the Bollore family. This stable majority control of its capital allows the Group to develop a long-term investment policy.

Thanks to a diversification strategy based on innovation and on international development, it now holds strong positions in all its activities around three business lines, Transportation and Logistics, Communication and Media, Electricity Storage and solutions. In addition, the Group manages a number of financial assets including plantations and financial investments.

In 2013:

53,608 employees world-wide

Turnover: 10,848 million euros

Net income: 450 million euros

Shareholders’ equity: 9,316 million euros

About Diotasoft

Diotasoft is a French started company, created in 2009, which provides breakthrough Augmented Reality (AR) solutions for major industrial groups (Renault, EADS.), as well as differentiated and innovative mobile applications (Nespresso, Adidas, l’Occitane.). For more information:

About Atos

Atos SE (Societas Europaea) is an international information technology services company with 2013 annual revenue of EUR8.6 billion and 76,300 employees in 52 countries. Serving a global client base, it delivers IT services in 3 domains, Consulting & Technology Services, Systems Integration and Managed Services & BPO, and transactional services through Worldline. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail & Services; Public sector, Healthcare & Transports; Financial Services; Telco, Media & Utilities.

Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is quoted on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Worldline and Atos Worldgrid.

Press Contact

Anne de Beaumont – +33 (0)6 23 76 19 41 –

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: ATOS via Globenewswire


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