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Nissan Unveils New Orleans’ First Public Charging Station For Electric Cars (Daiquiris Not Included)

Electric cars can be a tough sell, especially in places that lack a publicly accessible charging infrastructure. In New Orleans, Nissan is working to address that problem by unveiling the city’s first public charging station at a Rouses supermarket in the heart of the Crescent City.

Strategically speaking, it’s not a bad move for Nissan. Grocery stores typically involve longer visits for customers, meaning more time for EV owners to charge their batteries. (Nissan says that this particular station can boost a Leaf’s battery from zero to 80 percent in about half an hour.)

Just as importantly, electric charging stations like this raise public awareness about EVs, which can lead to increased sales in the future. As Nissan’s director of EV Sales Operations and Infrastructure Deployment, Brendan Jones, points out, “Installing a quick charger at a popular location like Rouses Market helps to educate consumers about the benefits of owning an EV, and it builds additional range confidence for EV drivers.”

The charging station is also a good fit for this particular Rouses location. The grocery store sits in New Orleans’ Central Business District, an area filled with condos, converted lofts, and the reasonably well-heeled folks who inhabit them. If you’re going to create an infrastructure for premium-priced, eco-friendly rides, this is the place you want to do it.
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