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Next-Generation Tesla Electric Car Won’t Be ‘Model E’ After All

Tesla’s third-generation car, currently planned for volume production in late 2017, is now officially nameless again.

According to Fortune, the company has abandoned its trademark application for the name “Model E,” which had been widely assumed to apply to the new vehicle.

DON’T MISS: Tesla’s Next Electric Car Line: Roundup Of What We Know Now

That car is anticipated to be a smaller all-electric sedan with a rated range of 200 miles and a starting price of around $35,000, according to company statements over the years.

Ford had applied to trademark the same name several months after Tesla, but has kept its application active.

Simon Sproule, Tesla’s new vice president of communications, told Fortune that “the matter has been resolved amicably.”

Neither Tesla nor Ford would reveal to the business journal whether the two companies had discussed the issue, or whether Ford may have suggested that Tesla back off.

Both companies have a relatively long history of applications for the “Model E” trademark, as detailed in the article.
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