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Gulf Times – Nissan JV firm eyeing 20% of Beijing electric car market

A man gets into a Nissan Leaf electric vehicle for a test drive in Beijing. The auto giant’s joint venture firm in China has said it is aiming to secure a fifth of the fledgling electric vehicle market in the country.

AFP/Tokyo

Nissan’s joint venture firm in China has said it is aiming to secure a fifth of the fledgling electric vehicle market, which it expects to boom as authorities get to grips with choking air pollution.

Dongfeng Motor Company has ambitions of claiming a 20% segment share with its local Venucia brand which will be rolled out in September, the company’s president said Tuesday.

“We will thrive with Venucia e30 in China,” said Jun Seki, who heads the joint venture between Chinese firm Dongfeng and Nissan, Japan’s second-largest carmaker which is the maker of the Leaf electric vehicle.

“We need some preparations in the first fiscal year but will eventually target… a 20% segment share.”

Seki was upbeat on the future of electric vehicles in China, where he said the government was giving generous corporate and consumer incentives to increase sales of environmentally friendly cars.

More http://www.gulf-times.com/mobile//eco.-bus.%20news/256/details/392059/nissan-jv-firm-eyeing-20%25-of–beijing-electric-car-market

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