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GM Offers Cadillac Dealers $5,000 to Promote Test Drives of Plug-In ELR

General Motors is offering Cadillac dealers $5,000 to push test drives of its ELR plug-in hybrid and arming them with customer discount certificates that can knock $3,000 off the lease or purchase price.

By Jeff Bennett , Christina Rogers

General Motors Co. is offering Cadillac dealers $5,000 to push test drives of its ELR plug-in hybrid and arming them with customer discount certificates that can knock $3,000 off the lease or purchase price. The offer—dubbed the Demonstrator Allowance Program—comes as ELR inventories continue to grow. GM had 1,688 of the models in stock at [..
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