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Chrysler Talks Green Strategy – Automobile Magazine

Automobile Magazine will have continuing coverage of the Fiat Chrysler announcements today.

AUBURN HILLS, Michigan—Don’t expect to see a lot of electric vehicles from Fiat Chrysler anytime soon.

“In my opinion, electrification has been overblown by the media,” Chrysler powertrain chief Bob Lee said Tuesday at an investor conference. “With the exception of a relatively small group of early adopters, the market continues to be driven by regulatory requirements,” Lee added. This skepticism echoes past comments from company CEO Sergio Marchionne.

The automaker is working hard on complying with EPA greenhouse gas standards, however. A family of more efficient engines will debut in 2015. The engines will incorporate features like direct injection and twin turbocharging. They will pair with eight- and nine-speed automatic transmissions, which have already filtered into Chrysler’s latest products. Chrysler is also betting on diesels, like the 2014 Ram 1500 EcoDiesel.



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