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BMW Does It! BMW i8 Commercial Shows What An Electric Car Commercial Should Be

As many of you know, I’m not a fan of how electric cars have historically been advertised. My favorites to date are probably a 2013 Chevy Spark EV commercial, Nissan & Renault’s “Gas Powered Everything” commercial, and BMW’s Olympics commercials for the BMW i3 and i8. But most commercials for electric vehicles are boring, uninteresting, and downright crappy. BMW is now showing that its Olympics commercials weren’t a blip. Its new BMW i8 commercial absolutely rocks it. This is what electric car commercials need to be.

Why do I love this commercial so much? It makes the i8 look hot, sexy, totally awesome, badass but “good,” epic, cool… desirable!

Furthermore, it’s human. When I give speeches about how to become a popular, effective blogger, I focus a lot on the importance of being personal and making a human connection with your audience. BMW just made the i8 human, and a totally awesome human that resembles James Bond, Indiana Jones, or Ethan Hunt.

All of this is not always what sells, but this is often what sells, or at least what plants that first (important) desire in the heart of the consumer. And once you’ve got one potential buyer emotionally hooked, she or he can then find out about the excellent practical benefits of the car… and pass on that info on to the more practically minded partner of theirs that might not have been pulled in by the commercial.


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