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To Many Chinese, Cars Like Tesla’s Model S Appear To Be Unmanageable

Elon Musk’s announcement of a deal with Hanergy to build supercharging stations in China may have temporarily drawn attention away from Tesla’s lack of progress in setting up an adequate network of charging stations. But it appears that he may be overlooking another important issue: What is the attitude of ordinary Chinese car owners toward pure electric cars?

In order to drive up the popularity of the Model S, Musk and his sales team have thus far been targeting the rich to be Tesla’s first batch of customers. And selling their cars to these early adopters with deep pockets who want to be the first to show off their hi-tech toys looks like a smart move.

But eventually the mass market should be the key objective, and practical concerns appear to weigh heavily on the minds of many Chinese drivers. It seems that a great deal of work still needs to be done before many Chinese families would commit to buying a new technology car.


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