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Tesla poised to start delivery of Model S to Chinese motorists | The Detroit News

Tesla Motors Inc. is poised to begin deliveries of the Model S sedan in China as Chief Executive Officer Elon Musk tests the reluctance of consumers in the world’s largest auto market to buy electric cars.

The billionaire chairman, who’s in Beijing this week, will host an event Monday to mark the occasion, according to the Palo Alto, California-based company. The electric-car maker has been taking orders since August and opened an 8,600 square feet store in a Beijing shopping mall late last year to showcase its vehicles.

While entering the country presents an opportunity for Tesla to sell as many vehicles there as in the U.S. by as soon as next year, Musk, 42, will attempt to accomplish what the government has struggled to do: get people to buy electric cars. The carmaker’s entries into the world’s most populous country and Europe this year are part of a strategy to boost production of its Model S by 56 percent.

More http://www.detroitnews.com/article/20140420/AUTO01/304200028/-1/rss23

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