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Malinda try to boost Reba sales

Mahindra & Mahindra tries hard to boost Reva sales
Along with reducing prices, the company is experimenting with new schemes with its Mahindra e2o to boost sales
Despite rising oil prices, buyers have shown near-negligible interest in electric motor-driven vehicles, Mahindra Reva is taking innovative leaps to redefine the future of these cars.

Along with reducing prices, the company is experimenting with new schemes with its Mahindra e2o to boost the sales. Last year, it sold only 500 units since its launch in March.

“The sales of the electric car have been not up to expectations since it was launched in March last year.We missed the targets and sales were not up to the mark. Also, in India, perception about electric car is a big issue and society needs more awareness for such products. Overall, the last few years are not very good for automobile industry. But now, market conditions are improving. I am sure we will make significant presence in category. We are bullish on domestic as well as global markets. We are exploring European markets. We have set up a new sales team,” said Chetan Maini, chief executive officer, Mahindra Reva Electric Vehicles.

More http://wap.business-standard.com/article/companies/mahindra-mahindra-tries-hard-to-boost-reva-sales-114042200993_1.html

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