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Chinese Nissan Leaf goes on sale in September as Venucia e30

Dongfeng Nissan Unveils VENUCIA R30 at Auto China 2014

BEIJING, April 20, 2014 /PRNewswire/ — Dongfeng Nissan Passenger Vehicle Company (“Dongfeng Nissan”), the passenger vehicle business unit of Nissan’s joint venture in China, today unveiled R30 at Auto China 2014. R30 is the 4th production model for the company’s new VENUCIA brand.

The compact R30 delivers segment-competitive fuel economy with the strongest engine in class through a 1.2-liter gasoline engine, features a spacious interior, and offers easy handling for drivers to provide a high quality yet competitively priced car to Chinese consumers. The price of the main grade will be less than RMB 50,000.

“Very competitively priced, R30 is the perfect entry car for Chinese consumers,” said Ren Yong, Deputy Managing Director of Dongfeng Nissan. “I believe many Chinese consumers will choose R30 as their first car in the continuing motorization of China.”

Bookings for R30 will start within the next two months.

Dongfeng Nissan also announced that e30, Venucia’s electric vehicle, will be sold in the retail market starting in September. The company has already commenced EV pilot programs in the cities of Guangzhou, Xiangyang and Dalian, with a total of 300 e30s recording a total mileage of one million km since the programs started in December 2013.

Venucia recorded sales of more than 100,000 units in 2013 and is targeting a 50 percent increase in sales this year.

About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.

The brand name VENUCIA is derived from the ancient Roman “Venus.” The five stars of the brand logo represent the company’s five brand promises — respect customers, create value, do the best, achieve world-class quality and seek the dream.


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