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IER to roll-out electric car hire scheme in London

London’s “Boris Bike” cycle hire scheme has been a huge success since its launch in 2010. Now a French billionaire wants to apply a similar model to cars. IER, a subsidiary Vincent Bolloré’s Bolloré Group, has announced plans to roll out a hire scheme for electric cars in the capital.

It was announced in December 2013 that IER had won a contract from TfL to take over the management and operation of Source London, the city’s electric vehicle charging network, from June 2014. As part of the deal, IER agreed to install 1,500 new electric vehicle charging terminals across London, taking the total to 6,000 by 2018. The firm also proposed a new Source London website, a new set of mobile apps and a London-based sales office.

The firm’s announcement this week confirms those proposals and, in addition, lays out plans for a electric vehicle hire scheme that includes a 24/7 call center, maintenance service and reservation system. Users will also be able to book the vehicles using the new Source London apps, which will use geo-location to help them find the nearest available vehicle.


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