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Electric Vehicles: Their Beauty Is In Their Future

Xyntéo’s head of innovation, Rick Wheatley, blogs on the importance of seeing the future potential in today’s innovative technology.

Tesla Motors, the mercurial Silicon Valley electric car company, recently revealed that it exceeded 2013 Q4 revenue guidance considerably. Despite an array of teething issues, mostly concerning charging, the car and the company seem unstoppable.


Success like this seems to amplify the volume of the ‘How environmentally friendly is the electric vehicle (EV)?’ debate. In my view the answer is clearly ‘very’, largely because, in the words of the inimitable Dr Seuss, ‘It’s not about what it is, it’s about what it can become.’

The phenomenal performance of Tesla is arguably predicated on ‘first principles’ thinking; a technique promoted by entrepreneur Elon Musk – the company’s founder. The idea is that you start out with the fundamentals you know to be true and work up from there, in effect creating an environment that encourages and enables serial innovation.


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