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EDTA 2014 Conference (May 19-21 Indianapolis)


Tuesday, May 20, 2014

10:30 am – 12:00 pm

The Quest for Quick
As the adoption of plug-in vehicles continues to accelerate, so does the race to reduce recharging time. Quick charge technologies are advancing – well – quickly and these companies are exploring the most efficient ways to transfer electricity, increase EV range by strategic placement, and manage this hefty load to the grid.

Market Research: What’s Trending? | Speaker: Christian Pronovost
Market research abounds regarding the electric drive community. Come hear first-hand from leading research groups about the current trends they have been witnessing and where they see the market heading.

Government Innovation
The Government is a leading adopter and developer of advanced technologies. Learn how electric drive is getting energized by R&D and accelerating our nation’s non-tactical fleet.

2:00 pm – 3:15 pm

Fuel Cells: The Road Ahead
Hydrogen fuel cells represent a unique approach to electric drive and are speeding to market. As we prepare to bring this technology to the masses, learn what how leading automakers are preparing these vehicles for introduction and where they see the market heading.

Engaging Consumers APPropriately
Apps are the ever-pervasive technology of the current tech generation. Apps are allowing consumers to interact with their electric vehicles and infrastructure in exciting new ways. From charging locators, to TCO calculations, to car sharing, learn how the ‘hands-on’ EV experience starts in the palm of your hand.

Fascia Lift: The Future of Electric Drive | Speaker: Christian Okonsky
The small light-duty vehicle segment has received the majority of EV offerings, but in a market where pick-ups, SUVs, and sedans dominate, how is electric drive evolving?

3:45 pm – 5:00 pm

Pace of Infrastructure Deployment
Infrastructure continues to pop up around major cities and along major highways, making it ever-easier to drive electric. Discuss the many issues surrounding successfully implementing workplace and other public charging.

Engaging and Training Dealers
EVs are becoming increasingly popular and due focus needs to be paid to the first line of interaction for consumers: the dealership! Discuss how to train and motivate dealerships to help expand the market for EVs.

Zooming In: State and Local Policy to Support Electric Drive
Hear first-hand from state and local level policymakers how they view the emerging electric drive market. How does existing policy affect the industry? How should new policy evolve to meet the needs of consumers?

Wednesday, May 21, 2014

8:30 am – 10:00 am

To Plug or Not to Plug: Wired vs. Wireless Charging | Speaker: Andrew Daga
As electric drive technologies advance, ‘plugging-in’ may not involve a plug at all. Come watch the leaders in the charging infrastructure industry debate the merits of wired vs. wireless charging of EVs – and be prepared to offer up your questions!

Controlling the Conversation: Media Perceptions of Electric Drive
How are electric vehicles perceived by the public, the media and through social media? Which stories are getting more traction? From range anxiety to battery fires, we are constantly reacting to media coverage of this industry through press and social media. Come participate in this facilitated discussion group – be prepared with specific examples of EV coverage in the media to discuss. The focus will be on how we, as members of the industry, can proactively ‘rebrand’ electric drive technologies to increase positive public perception.

Heavy Hitters
The medium and heavy-duty segments are embracing electric drive with exciting implications. Right-sizing vehicles to meet the need of fleet customers, creating a better experience and perception for delivery vehicles, and seamless on-site generation for our work-horse vehicles are all reasons to focus on this suite of opportunities for electric drive.

10:30 am – 12:00 pm

V2G+: Redistribution of Power
Entering phase two of electric drive development, there are significant opportunities to use these technologies as sources of portable power for uses ranging from emergency management, to load balancing, to power export for our workhorse vehicles. Learn about the latest innovations that allow plug-in vehicles to redistribute their power and the potential impact that will have across other critical market sectors.

Consumer Exposure
It is no secret that the adoption of a new technology requires intense socialization and hands-on experience. With electric vehicles, consumers are increasingly able to get that experience first-hand without signing on the dotted line. Come learn how these companies are letting consumers experience electric drive at their own pace.

Local Government Adoption | Speaker: David Rosenberg
What do manufacturers need to do to get greater penetration with cities and local governments? What are the benefits of electric and hybrid fleets – budgets, cleaner fleets, etc.; role of public sector?


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