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Critical Mass Questions LEAF Owners for Nissan

Critical Mass has launched a new digital campaign for Nissan, called “Real Owners. Real Questions.” which celea href=”brates the milestone of 100,000 LEAF electric vehicle sales, making it the best-selling electric vehicle ever.

For the campaign, Critical Mass calls on the LEAF community to share their experiences and stories with “custom and crowd-sourced videos, images and text responses” to answer common questions about Nissan’s electric vehicle. Critical Mass’ newly launched website for the brand displays questions like “Why did you choose to drive an electric car?” and “How far can you go on a single charge?” with a variety of answers from actual Nissan LEAF owners available at the click of a mouse (up to 31 answers per question at the moment). If visitors don’t find the question they’re looking for, they can ask Nissan in a livechat or a LEAF owner on Facebook


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