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UK: Tusker sees EV growth in salary sacrifice

Tusker has seen a 250% increase in orders for electric vehicles since promoting them to its SalarySacrifice4Cars (SS4C) scheme customers over the last three months.

Along with a growing awareness of the benefits of electric power amongst Tusker drivers, the success has been driven by the introduction of the new BMW i3, which has claimed 56% of all Tusker’s new EV orders since November 2013.

Tusker’s directors are also firm advocates of electric power and to underline their commitment, three have ordered new BMW i3’s and one the Nissan Leaf. Two of the directors have already clocked up considerable mileage testing out various EV models in the last six months.

To encourage their staff into a wider take-up of EVs, Tusker has installed four charging points in the company car park of its new offices in Croxley Green, Hertfordshire. Electric cars are now available to Tusker’s eligible staff on its company car scheme at all grades and to non-car eligible staff on its salary sacrifice scheme.

Tusker expects the trend towards EVs to continue as awareness of the financial and environmental benefits increases and the charging network continues to grow.

CEO David Hosking said: “Electric cars are definitely coming to the fore. Clearly, the investment in infrastructure over the last 12 months and the increase in the number of charging stations available has helped.

“We expect uptake of EVs on salary sacrifice and contract hire schemes to grow this year as more models come onto the market and awareness continues to grow amongst end-users.


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