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Plug-in Electric Car Sales in Canada, Jan 2014: Another Chevy-Tesla Tossup?

The new year started out positively for Canadian electric-vehicle advocates, as government registration data showed Canadian plug-in electric vehicle sales topped 3,100 vehicles last year, representing a 58-percent increase over 2012.

MORE: Plug-In Electric Car Sales In Canada In 2013: Up 50 Percent

Unfortunately, it looks as if the province of British Columbia will not renew its electric vehicle incentives when they expire in March.

Plug-in electric car sales in Canada, Jan 2014

Plug-in electric car sales in Canada, Jan 2014

Only about $115,000 remains of the allocated funding–equivalent to support for just 23 battery-electrics–and indications are that the program will not receive further funding.

With British Columbia accounting for about 15 percent of the country’s plug-in sales, the Canadian electric vehicle market looks destined for slower growth in 2014.

MORE: Electric-Car Market Share In 2013: Understanding The Numbers Better

Perhaps the only consolation is that sales data before and after the end of incentives may reveal the price-sensitivity of plug-in early adopters. That may be helpful to advocates when incentive programs come up for review in larger, key markets.


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