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Nissan Surveys Tesla Owners For Intelligence On Electric Cars

Nissan launched its 2011 Leaf, the world’s first modern mass-production all-electric vehicle, more than three years ago. The first U.S. delivery was in December 2010 in California.

But sales have not met Nissan’s goals, for a variety of reasons. And now Nissan has two competitors in volume electric cars: Tesla, and more recently BMW.

So Nissan is doing a smart thing: It’s talking to Tesla owners about their cars, presumably in hopes of understanding better how to compete with the German technology brand and the Silicon Valley upstart.
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