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Could An Australian Tesla Motors Succeed?

A year or two before its demise, Holden was offered the opportunity to throw in a small amount of money to try and help the development of an electric Commodore. The sum requested was minor, but refused.

In retrospect, the request was possibly a little like suggesting Kodak should go digital, or a coal-fired generator go green. Incumbents find it difficult to look beyond their own business model and the quarterly report to shareholders. And then they fall flat on their face.
tesla electric vehicle

Electric vehicle symbol via Shutterstock

The question about an EV manufacturing industry in Australia is an interesting one. There will be huge debate about whether an Australian EV maker could compete on the international market, in the same way that the local subsidiaries of Holden, Ford and Toyota struggled.

But there is one key element that may be overlooked – over and above the obvious technical talent and infrastructure that Australia deploys in its car manufacturing sector. And that is latent demand, and the potential support of the huge electricity utility industry, who could throw their considerable weight behind EV deployment to address their own weaknesses in their business model.



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