Categories

A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

Chevy Volt 2.0 vs. the Tesla Gen 3 Launch Strategy

“Our new car, the Super-Duper Electric 101, with 300 miles of range, is $39,999 and is shipping TODAY.” — Said no auto executive at a launch event, ever.

NEW YORK (TheStreet) — No, the auto industry is not Steve Jobs introducing the next iPhone. Typically, a car company (1) shows a prototype two years before the car hits the showroom and then (2) shows the final production car in the form of a “formal introduction” one year before the showroom date.

In other words, the standard operating procedure in the car world is to be two years ahead in terms of communicating with the consumer. Occasionally, they skip the first stage and it’s down to one year. But that’s it in most cases — one year, normally two.
More thrstreet.com

Share

Leave a Reply