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BMW i3 Sales Shock Analysts

Sales of the BMW i3 electric car are exceeding company expectations. In the U.S., where the car will not even be available until May, the German automaker reports 1,200 pre-orders on the books, while sales outside U.S. markets stand at 11,000 units. BMW sales head Ian Robertson reported the data to global media sources and added that the huge majority of the car’s buyers are coming from non-BMW brands. By July, BMW hopes to sell the EV in Asian markets, though current wait times in Europe are approaching six months due to the model’s unexpectedly robust popularity. Currently, the company produces the i3 in Leipzig, and aims at an initial annual output of 10,000 units. That figure is likely to increase if demand trends hold.
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