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BMW electric car buyers will have to wait

Munich – Customers for BMW’s new electric division will have to wait a little to receive their new purchases, as the company deals with increased demand for its i3 electric hatchback — the brand’s first mass-produced electric car.
The “i” division has been in the works for well on five years and the first version of the i3 was unveiled as a concept at the 2011 Frankfurt Motor Show. The plug-in car is due to start distribution in North America in May 2014 and in China and Japan mid-year.
The i3 went on sale in Europe in November 2013 and has already claimed its first major award — Best New Small Car, awarded by German consumer magazine auto motor und sport.
Aimed at the city driver, the i3 is built in Leipzig, Germany, and the company expects to build 10,000 units in 2014. The problem is that demand is currently exceeding production capacity.

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“We have already received around 11,000 orders for the BMW i3 worldwide,” claimed Dr. Ian Robertson, member of the Board of Management of BMW AG, during the BMW press conference prior to the 2014 North American International Auto Show in Detroit. Roughly 15 percent of those orders are coming from North America.

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