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BMW Advertises i3 And i8 Electric Cars On Olympics Broadcasts

The Winter Olympic games in Sochi, Russia, are now underway, and official partner BMW is using the games to promote its two plug-in offerings, the i3 and i8.

Three different commercials will be broadcast during NBC’s coverage of the games, focusing on different aspects of the BMW-i lineup.

One spot, ‘Hello Future’, will cover the BMW-i brand itself. Another, ‘SHHH’, focuses on the i3, the automaker’s recently-launched electric and range-extended city cars. The third spot carries the name ‘Sightings’ and advertises the eagerly-awaited i8 plug-in hybrid sports car.

‘Hello Future’ is a light-hearted look at Sir Arthur C. Clarke’s 2001: A Space Odyssey, apparently proving that with BMW’s i-cars, the world is as good today as he predicted.

‘SHHH’ covers a boy sneaking out in his dad’s BMW i3 to impress his dream girl. While the technique works, his dad is still alerted that something is amiss, as the BMW i Remote App alerts him when the car is plugged back in to charge.
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