Green cars can’t help reduce emissions or save gasoline if no one buys them.
In the U.S., sales of electric cars and plug-in hybrids have been strong in some areas, but weak in others–and it may be because dealers are emphasizing green too much.
Lincoln Merrihew–vice president, transportation for market-research firm MillwardBrown Digital–told WardsAuto that buyers are unlikely to choose a car just because it’s green.
DON’T MISS: 2015 BMW i8: Sexy Plug-In Hybrid Sport Coupe Coming Later This Year
He called green a “feel-good strategy,” and instead advised dealers to emphasize the potential cost savings that come with a more-efficient vehicle.
More greencarreports.com
Leave a Reply
You must be logged in to post a comment.