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What Will it Take to Get Americans Buying Electric Cars?

Americans have shown willingness to support hybrid vehicles, but consumers have been slow to embrace fully electric cars.

According to the Electric Drive Transportation Association, 495,530 hybrid vehicles were sold in 2013. That’s only a fraction of the total U.S. auto sales of 15.6 million for 2013, but it’s a number that shows improving traction for the sector, which sold 434,645 in 2012 and only 266,329 in 2011. Overall, EDTA reports that electric drive vehicles (which include hybrids, plug-in hybrids, and full-electric vehicles) have climbed to 3.8% U.S. market share — up from 2.4% in 2010.


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