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Toyota Launches Budget Electric Car Brand in China

Despite offering very few “pure” EVs, Toyota are world leaders in hybrid and battery technology. As such, it was only a matter of time before they entered the EV market in a big way, and they’re doing that now with this Ranz EV, which is set to launch a new budget brand of electric cars in Asia.

Based on the previous Toyota Corolla EX model, the Ranz is meant to be part of a sub-brand of the FAW-Toyota joint venture (similar to the Scion brand of Toyota-Subaru joint ventures here in the US) that’s focused on making cheap electric cars. Power is expected to come from a 95 hp electric motor that’s good for a Chinese government-approved 74 mph (120 km/h) top speed. Range wasn’t mentioned at the show, but I’d expect something in the 100 km range from a budget model like this- more or less on par with Mitsubishi’s iMiEV.


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