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Tesla Motors Wins Legal Battle In China, Reclaims Brand Name

Tesla’s legal woes in China appear to finally be over, with the recent decision by a Chinese court to side with the popular EV company rather than local businessman Zhan Baosheng, who previously owned the “Te Si La (Tesla)” trademark in China. With the new ruling, the company is now legally able to sell its vehicles in the country under the Tesla brand name, using the preferred Chinese transliteration “Te Si La.”

Given the rapidly upcoming release date of the Model S in the country, the decision is quite expedient and bodes well for the company’s prospects in the region. 🙂


Green Car Reports provides more:

The Tesla name had been trademarked back in 2006 by a local businessman, Zhan Baosheng, before its first electric Roadster even went on sale in the US. Baosheng had put up a minimal website for “Tesla Motors China” with photos of another vehicle, and hinted in the press that he was open to offers to sell the name back to Tesla for many millions of dollars.


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