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Cadillac wins award for its ELR plug-in luxury car

Cadillac hasn’t gotten a lot of credit so far its plug-in luxury car, but now it’s won a rather impressive award.

The Green Car Journal has given Cadillac ELR its 2014 Green Car Technology Award. It was presented last week at the Washington Auto Show.

“Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience,” said Ron Cogan, editor and publisher of Green Car Journal and, in a statement.

It’s called Re-gen on Demand.

Like most regenerative braking systems in hybrid and electric vehicles, the ELR’s electric motor recovers otherwise wasted energy while braking. The power goes right back into the battery. ELR’s system is different because it allows the driver to engage the stored regenerated energy by pushing the steering-wheel paddles. The ELR is Cadillac’s new plug-in car.


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