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[bwm i3] BMW expects electric i3 demand to outstrip supply | Detroit Free Press |

NEW ORLEANS — Electric vehicles may only account for 10% of BMWs total U.S. sales a decade from now, but a top BMW executive says demand will outstrip supply this summer for the all-new i3 compact electric car.

There are already 1,000 hand-raisers for the small electric vehicle with a lightweight carbon fiber body that has already launched in Europe, said Ludwig Willisch, CEO of BMW North America. He was at the J.D. Power automotive conference Friday held in conjunction with this weekend’s annual convention of the National Automobile Dealers Association.



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