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Tesla Begins Selling Cars in China Without a Brand Name

American electric car maker,Tesla Motors, has started selling the Model S sedan in China without a local name for its brand, owing to an old trademark dispute. Recently, Tesla inaugurated its flagship store in downtown Beijing and launched a Chinese language website this week to take orders from local customers.


Tesla’s Chinese website does not include the company’s Chinese language name, which is a rare omission for global brands present in the world’s largest car market-China. Originally, Tesla wanted to use “Te Si La”, the Chinese name best known among local consumer, but the name has been registered by a Chinese businessman who isn’t ready to give up the trademark.

Chinese businessman, Zhan Baosheng, has registered “Te Si La” in the year 2006 and has no intentions to sell the trademark despite a series of requests from potential buyers, his agent said. According to a Tesla salesman, the American car maker has no Chinese name yet and there’s no information about when or whether it will have the same.


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