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Nissan To Boost Leaf Production In Tennessee

Earlier this year, thanks to production moving to the US (Smyrna, Tennessee), Nissan reduced the price of its electric Leaf for US customers by over $6,000. That was enough to stimulate a big increase in demand. But demand has been outstripping supply throughout the year. Now, Nissan intends to increase production of the Leaf in Tennessee in order to better match that demand.

The increase in demand between 2012 and 2013 has been enormous. In all of 2012, Nissan sold 9,819 Leafs. From January through November 2013, it sold 20,081 (141% more than the same period last year). 2013 sales have already more than doubled those of 2012.

On top of that, another good sign for Nissan is that its sales figure almost have amounted to that of the Chevy Volt in 2013, which is at 20,702. The Chevy Volt is considered a competitor of the Leaf, despite noteworthy differences such as a range-extending gasoline engine.


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