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BMW to have ‘plug-in hybrid in each and every model series’

Undoubtedly BMW’s new i brand, the eco-focused division of BMW responsible for the i3 and i8 models, has made a valuable impression on the rest of the brand. Huge demand for the new BMW i3 shows that, in the right package, electrification is popular.

Perhaps it’s not surprising, then, that Peter Wolf, BMW’s head of production for large vehicles, said in an interview with Autocar, “We are planning to have a plug-in hybrid in each and every model series.”

Another source from BMW confirmed the move to more eco-oriented car technology. Herbert Diess, head of BMW product development, said, “Electrification will be a central thread in what we do, be it plug-in hybrid, hybrid or full electrification. The i8 shows what’s possible even below 50g/km, but we will also offer all standard models with entry-level electrification. We will try to use the modular kit developed for the i3 and i8 on a kit basis.”
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