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BMW To Focus On Electric Mobility – Top Speed

has been on the forefront of research and development of Eco-friendly mobility for the future. The company has invested heavily in cleaner, more efficient propulsion technologies. The recently launched ’i’ sub-brand has been the result of years of development in order to provide futuristic, efficient and Eco-friendly products at affordable costs.

The “electric car ” as we know it, has been evolving at a rapid pace, and with advancement in battery technology and “wonder materials,” like carbon-fiber, we could be on the brink of a steady switch to electric mobility. BMW is convinced that electric cars are the future of motoring and will concentrate their efforts in this direction.

Board member of development at BMW , Herbert Diess, was speaking to Autocar on this subject. Electrification, according to him, is imminent and fueling the growth of the electric car would be newer, more stringent emission regulations. The automotive sector is among the most regulated businesses today, and government policies would play a major role in deciding the future course of the automotive scene. Europe would be the epicenter for this as has been the case since medieval times

Having said that, there has been no change in theBMW philosophy of “sheer driving pleasure.” Until recently, electric cars’ lack of appeal and character, along with a high asking price, had kept the common public away from the idea of owning one. The performance-crazy half of the populous have seen the potential of the electric car and have slowly began to accept the idea.

More http://www.topspeed.com/cars/car-news/bmw-to-focus-on-electric-mobility-ar161421.html

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