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UK: BMW ties with Good Energy for electric car range

BMW is looking to accelerate take-up of its electric car range in the UK following a partnership with energy provider Good Energy that allows owners of its electric cars to power their vehicles at home with 100 per cent green electricity.

BMW i3

BMW i3

Owners of the BMW i3 and BMW i8 models will be able to power their vehicles at home using Good Energy’s renewable power sources. Further tie-ups between the pair, including custom-made green electricity tariffs for Electric Vehicles, are also in the pipeline.

BMWi is the electronic car sub-brand of the manufacturing giant and was launched in 2011 specifically to target motorists in “mega-cities”. Earlier this year, the car marque also launched a Siri-like artificial intelligence SMS information service to help promote and educate consumers about its first ever fully-electric car dubbed ‘iGenius’.
More marketingweek.co.uk

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