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Toyota’s Green Initiative to Deliver Prius Hybrid Vehicles to 22 HBCUs



Twenty-two select Central Intercollegiate Athletic Association and Southwestern Athletic Conference schools will continue their commitment to sustainability with a one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle.

Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. The tour travels to participating HBCUs (Historically Black Colleges and Universities) each fall to educate students and alumni on the benefits of adopting a sustainable lifestyle.

“As the Toyota Green Initiative begins its fourth year, we wanted to provide historically black institutions with a product that would help improve campus environment and promote sustainability,” said Jim Colon, Vice President of Toyota Product Communications for Toyota Motor Sales, U.S.A., Inc. “With low emissions and improved fuel economy, we are proud to provide these HBCUs with one of the Prius family of vehicles for the 2013-2014 school year.”

The twenty-two hybrid vehicles will be used by school staff for campus-related administrative and facilities use and will be delivered to each institution in early 2014.

This year’s TGI Tour will travel to a total of 27 HBCU campuses with a fully-immersive experience to engage students in the environmental space. The program will travel to a number of HBCU campuses with on-site displays and activities, including the Green Gallery, a display that features environmental tips and facts and chronicles green history within the African American community; the Power Hour competition, where students can generate power on stationary bikes for prizes; Prius and Highlander Hybrid display vehicles; and charging stations for personal electronics such as cell phones and tablets.
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