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Tesla Litmus Test: Developing Entire Lineup of Tesla Models

Tesla Motors last week hired Doug Field, the Apple exec who oversaw development of groundbreaking products such as MacBook Pro, MacBook Air and iMac. The idea is for Field to bring some of that product creation mojo to an entire lineup of Tesla models.

Tesla was incorporated more than 10 years ago—so you might say that it’s a precocious adolescent. Maybe “wunderkind” is a better term. Regardless, you have to wonder what Tesla wants to be when it fully grows up.

Musk’s comment about hiring Field doesn’t answer that question. “Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team,” said Musk. Field’s equally banal statement doesn’t add any detail. He said, “As the first high-tech auto company in modern history, Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world.”


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