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Mitsubishi Slashes $9,100 Off i-MiEV Price in Japan

Recently, sales of the Mitsubishi i-MiEV have been abysmal. We could point you to i-MiEV sales in Japan, Canada or even the US in recent months to prove our point, but we’ll spare you the pain.
Mitsubishi i-MiEV Initially Sold Well on the Global Level, But Lately Sales Have Declined Sharply

Mitsubishi i-MiEV Initially Sold Well on the Global Level, But Lately Sales Have Declined Sharply

Mitsubishi recognizes that sales have slipped off significantly and, as such, is responding with a massive price cut.

Reuters reports that Mitsubishi will cut the price of the i-MiEV in Japan by up to $9,100.

For those who prefer percentages, the $9,100 price cut works out to a reduction of approximately 25%.

Substantial? Absolutely.

The i-MiEV now starts at approximately 2.9 million yen in Japan ($29,015 US), but can be had there for an after-incentive price of roughly 2 million yen ($20,010 US).

A Mitsubishi Motor spokesman told Reuters this:

“The main purpose of cutting the price is to strengthen our ability to sell these cars.”
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