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Malaysia: ETCM targets niche buyers for Nissan Leaf

KLIMS13 A PROMINENT EVENT IN SOUTH -EAST ASIA: The Kuala Lumpur International Motor Show 2013 (KLIMS13) has established itself among the foremost motor shows in South-East Asia, Minister of Domestic Trade, Cooperatives and Consumerism Datuk Hasan Malek said. Themed ‘Efficiency in Motion’, the 8th edition of KLIMS features 78 brands including Lexus, Toyota and Volkswagen. Open to public beginning today until Nov 24, the motor show is expected to attract 330,000 visitors. (From left) UMW Toyota Motors Sdn Bhd president Datuk Ismet Suki, Hassan and Malaysian Automotive Association president Datuk Aishah Ahmad looking at a Toyota concept car named Fun-Vii at KLIMS13 at the Putra World Trade Centre. (Pic by Hafzi Mohamed)

Edaran Tan Chong Motor Sdn Bhd (ETCM), the subsidiary of Tan Chong Motor Holdings Bhd, is targeting niche customers for its newly launched fully electric Nissan Leaf car.

Its ED Tan Keng Meng said the Leaf is suitable for customers who are commuting for work or drive to fixed distances, as proven in US and European markets.

“With a range of 195km, this would not be a problem for customers living within the Klang Valley which will be useful, depending on their lifestyle,” he told reporters at the launching ceremony at the Kuala Lumpur International Motor Show 2013 (KLIMS13) in Kuala Lumpur yesterday.

The Leaf was launched in December 2010 in Japan and the US, and in 2011 in Europe and other markets. Nissan has already sold 87,000 units of Leaf as of end October this year.

With a price tag of RM168,800, the car comes together with a home charging station. “The Leaf will be sold in the Klang Valley and we have 13 charging stations in the Klang Valley, several shopping centres and in all Nissan service centres,” he said, adding that a full charge takes about four hours, enough to run up to 195km.
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