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Cadillac Envisions More Electric Powered Vehicles

Cadillac is considering adding more electric-powered vehicles to its lineup beyond the 2014 ELR, according to a report from The Detroit Bureau.

Cadillac’s global sales chief, Bob Ferguson, told The DB that a larger and more upscale electric vehicle than the Volt-based ELR is not out of the question. Ferguson said the higher end electric vehicle could generate significant recognition in North America and abroad, drawing interest from buyers who before might not have considered GM’s flagship brand.

“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson. “It will bring us a lot of new customers, I’m sure.”

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