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BMW i3 Demand Will Be Strong In U.S. Too, Says Executive

Early demand for BMW’s i3 electric car in Europe looks set to continue when it debuts in the United States, according to the company’s North American CEO.

Despite plans to produce just 10,000 units in its first year, BMW has considered expanding production after 8,000 reservations were made on the car’s launch in Europe.

Speaking to The Detroit News, BMW North America CEO Ludwig Willisch said the company expects to sell all of the vehicles allocated to dealers, and while no specific number was mentioned, the figure would be more than a “few thousand”.

Unlike some electric automakers that don’t make vehicles available across the U.S, there’ll be no such problem for i3 buyers–285 of BMW’s 330 U.S. dealers have been certified to sell the small electric city car and its range-extended brother.

The real problem, says Willisch, will be competing demand from BMW dealers all over the world, limiting supply for North America. Much of that is likely to come from Europe, where the car goes on sale on November 16. Production for the U.S. market will begin in March.


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