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U.K. Plug-In Electric Car Incentives: Why Haven’t They Worked?

Sales figures for plug-in cars in the U.S.crossed the 100,000 mark four months ago, but in the U.K., the government has announced that it will end plug-in car incentives.

Some point to poor sales and an apathetic buying public.

One trade organization claims existing grants of £5,000 ($8,100) per plug-in vehicle aren’t enough to entice fleet and private buyers from high-efficiency diesel alternatives.

But what really went wrong?

In reality, poor advertising, a lack of education, and a misinformed media are all to blame for low electric-car sales.



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