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Iceland’s Romance With Electric Cars on Display at a Wedding –

REYKJAVIK, Iceland — Newlyweds may choose to depart the marriage ceremony in a horse-drawn carriage, a limousine or a classic car, but none of those seemed quite right to Tomas Kristjansson and his new wife, Berglind Anna Zoega, electric-car enthusiasts who exchanged vows at Reykjavik’s postcard-worthy Hallgrimskirkja Church on Sept. 7.

They drove away in the country’s only Tesla Model S.

Electric cars make a lot of sense in Iceland, where imported gasoline costs about $7 a gallon but geothermal and hydro-generated electricity is plentiful, local and cheap – about four cents a kilowatt hour, compared with 10 cents in New York. In August, the online publication Inside EV reported that electric vehicles have nearly 4 percent of the market share in Iceland, far more than the United States, where it is about 0.5 percent.

And Iceland, despite its name, is not too cold for electric vehicles, with average lows November through April of 27-30 degrees Fahrenheit.

The government encourages electric vehicle purchases by reducing value-added taxes and import taxes, benefits that can bring the price of a Tesla S down to about $100,000, Gisli Gislason said in a telephone interview. He said it is equivalent to the cost of a luxury Audi or BMW, though the Tesla S is not labeled a luxury car there. Mr. Gislason’s company, Electrical Vehicle Environment, provides equipment and user guidance for E.V. owners, and Mr. Gislason has also made a name for himself by agreeing to purchase 50 Teslas to sell in Iceland. The first one was delivered by Icelandair Cargo in August.



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