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Alphabet aims to sell 500 electric cars in 2014

ALPHABET, the mobility solutions provider, aims to increase its sales of electrics vehicles from 35 in 2013 to 500 in 2014.

That’s a big step up.

No, make that a massive step.

But chief executive officer, Richard Schooling, seemed unfazed by the idea when I caught up with him at the launch of AlphaElectric at the Saatchi Gallery, London.

AlphaElectric is the company’s new consultancy service to help businesses make the move to electric cars.

It analyses whether a fully electric car, or a plug-in hybrid would be suitable for your firm’s company cars. Or not, as the case might be.

AlphaElectric’s 4 mobility packs offer access to a combustion car when needed – such as holiday times

“We’re not trying to flog everyone an electric vehicle,” explains Richard.

“Let’s go through the analytical journey before you spend a pound on an electric car. It may not work in every single case.

“But my aspiration for this is not just a halo effect. I want to have 400-500 vehicles go through our AlphaElectric programme in 2014 – whether that’s plug-in hybrid or EV (electric vehicle).”


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