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2014 Toyota Prius Plug-In to start under $30,000

The Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year. Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.2014 Toyota Prius Plug-In

For 2014 the Prius Plug-in Hybrid adds heated cloth front seats, a feature that allows customers to activate their A/C remotely, ability to drive extended distances in EV Mode, helping to increase fuel efficiency,10-spoke alloy wheels and an 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year.

Pricing for the Advanced model has also been adjusted with a $4,620 reduction in MSRP to $34,905 (excluding DPH). The Advanced will still offers premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications), JBL SofTex-trimmed heated front seats wth8-way power-adjustable driver’s seat with power lumbar support, head-Up Display nd safety Connect.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html
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