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Nissan’s electric charge to greatness – The Globe and Mail

Nissan is a sprawling, successful car company, consistently profitable, capable of creativity and innovation and skilled at remaining profitable in the face of the most demanding crises – earthquakes, tsunamis, nuclear plant meltdowns and a financial crisis. At times, in fact, Nissan has shown a breathtaking willingness to take product risks with the air of a reckless swashbuckler. Exhibit A: the Nissan Leaf, the most successful electric vehicle in history (take that, Tesla).

But Nissan’s leadership seems exasperated.

Led by CEO Carlos Ghosn, the executives running Nissan seem frustrated by goodness that lacks greatness. That is, Japan’s second-largest car company is a good and has been stunningly consistent in growing sales, experimenting with new technologies and spinning up profits. But none of the senior brass at Nissan will be happy until their corporation is considered a great global auto maker.



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